Our proposed tracking solution will not only track calls back to the keyword that the user queried, but it will provide call agent and disposition options to determine which keywords are generating calls that are generating appointments and which keywords are generating calls that have less or no value. It will also allow you to hear a recording of each call generated and see how many appointments were generated by each agent that receives a call. Using this detailed ROI tracking strategy, we will have the data we need to make the best possible decisions for your PPC campaign. In addition, each call that is received will be tracked back to the actual name and address of the caller. In instances where a call might be lost, or a customer has to hang up the call due to a distraction, the name, address and phone number will be tracked so that you can distribute the lead to the appropriate sales person. With this strategy we’ll know, to the penny, the cost of each call, email, and form fill as well as each appointment as it relates to a keyword specific search. This information, along with testing effective landing pages, will enable us to eliminate/adjust poor performing keywords and adjust high ROI keywords using empirical data.