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In
this new era of marketing, the tracking has caught up to search
marketing – it’s absolutely amazing. Our goal is to optimize return
on investment and we can achieve that by tracking every click, call,
and sale to every advertising dime.
We
understand you may already have a sophisticated call tracking solution.
Our proposed solution will not only track calls back to the keyword
that the user queried, but it will provide call agent and disposition
options to determine which keywords are generating calls that are
generating appointments and which keywords are generating garbage calls.
The Paid Search
campaign begins within 48 hours of our green light from
you (assuming your site is where you need it to be). We start with that
campaign because it has an immediate impact on your business (we have
you on page one in 48 hours) and we begin learning which keywords are
getting you the best ROI.
Track the Clicks to the Calls

We’ll
know, to the penny, the cost of each call, email, and form fill and
each appointment as it relates to a keyword specific search. This
information, along with testing effective landing pages, will enable us
to eliminate/adjust poor performing keywords and adjust high ROI
keywords using empirical data.
The data that
we will acquire will lay the foundation for your SEO
(Organic Links) campaign. Knowing exactly which keywords are generating
the most business for you will help us build additional specific pages
on your web site with keyword loaded content. We will also apply our
proprietary SEO strategy to promote those specific pages.
We will treat
your business like it’s our business. We understand
that all of this is about your sales. Our objective is to get you sales
at the lowest possible cost per sale so that we can give you the best
possible advantage in the market.
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