(sponsored links) is no longer a bidding game – it’s nearly as complex as traditional Search Engine Optimization. For example, the companies that have a top position (1-4) for the keyword “coupon marketing” are likely to be paying less per click than the 4 to 5 companies that are positioned below them. That means they are getting far more traffic at a lower cost. We have passed Google exams relating to increasing the Quality Score for these ads and campaigns. More importantly, we have used these disciplines in thousands of campaigns and continue to study the ongoing changes in the Google system. We can maximize ROI in this area of the page. Although the sponsored link section is the most expensive way to market on Google over time, it can yield great, immediate results. We can generate a presence there within 48 hours and this is typically where most clients begin.

Getting listed in the sponsored links on google is no hidden secret, however what most people don't know or understand is that just placing your company in the sponsored links without a comprehensive knowledge of search algorithms, click thru ratios, quality scores and relevance, you more than likely are throwing money in the wind. We have spent years studying and developing resources to not only understand the values of all of the above but take our analytical approach one step further by tracking every single click on specific keywords down to the call generated to analyze where sales are coming from. This without a doubt generates more quality leads while maximizing ROI.