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(sponsored
links) is no longer a bidding game – it’s nearly as complex as
traditional Search Engine Optimization. For
example, the companies that have a top position (1-4) for the keyword
“coupon marketing” are likely to be paying less per click than the 4 to
5 companies that are positioned below them. That means they are getting
far more traffic at a lower cost. We have passed Google exams relating
to increasing the Quality Score for these ads and campaigns. More
importantly, we have used these disciplines in thousands of campaigns
and continue to study the ongoing changes in the Google system. We can
maximize ROI in this area of the page. Although the sponsored link
section is the most expensive way to market on Google over time, it can
yield great, immediate results. We can generate a presence there within
48 hours and this is typically where most clients begin.

Getting listed
in the sponsored links on google is no hidden secret,
however what most people don't know or understand is that just placing
your company in the sponsored links without a comprehensive knowledge
of search algorithms, click thru ratios, quality scores and relevance,
you more than likely are throwing money in the wind. We have spent
years studying and developing resources to not only understand the
values of all of the above but take our analytical approach one step
further by tracking every single click on specific keywords down to the
call generated to analyze where sales are coming from. This without a
doubt generates more quality leads while maximizing ROI.
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